Associate Manager, Omni Channel Marketing
Core
Develop and execute integrated omnichannel marketing strategies to drive sales and grow market share across in-store and online channels.
Role type
Associate Manager, Omni Channel Marketing
Builds
Integrated marketing programs, shopper engagement initiatives, and retail media activations
Domain
FMCG / Retail / Consumer Packaged Goods
Deliverable
product features
Required skills
Omnichannel strategy, shopper marketing, digital marketing, e-commerce, marketing mix modeling, budget management, agency management, retail landscape analysis, data analytics
Preferred skills
Retail customer experience, retail media networks, digital shelf optimization, marketing analytics tools (AC Nielsen, Profitero)
Responsibilities
Develop omnichannel marketing plans aligned with brand objectives; integrate shopper insights and retailer goals into activations; manage marketing budgets and evaluate ROI; track campaign performance and conversion metrics; monitor competitor activity and retail trends; facilitate communication between internal teams and external partners.
Seniority
Mid-level Manager