B2B Marketing Manager
Core
Strategize and execute B2B marketing campaigns, define Ideal Customer Profiles (ICPs), and produce hands-on content to generate MQLs for enterprise decision-makers.
Role type
B2B Marketing Manager (Content & Campaigns)
Builds
Marketing campaigns, content assets, community engagement, and event activations for AI, FinTech, and e-commerce products.
Domain
B2B Technology (AI, FinTech, e-commerce, software development)
Required skills
B2B content creation, copywriting, digital marketing strategy, A/B testing, SEO/SEM, data analytics, autonomous agent building, event management
Preferred skills
MBA, experience selling technology services to mid-to-large enterprises, deep knowledge of AI/FinTech trends
Technologies
LinkedIn, email platforms, SEO/SEM tools, SubStack, Medium, Reddit, Luma, Riverside, Spotify, Youtube, WebFlow, Brevo, Canva, Google Analytics, MS Clarity, UberSuggest, Claude, n8n
Responsibilities
Define and execute B2B marketing campaigns and A/B tests; create case studies, thought-leadership articles, and newsletters; manage digital marketing activities and technical SEO; organize offline meetups and podcasts/webinars; track campaign performance metrics (ROI, CAC, ROAS); build autonomous agents using AI platforms.
Seniority
Mid-level, hands-on IC