VP of Marketing
Core
Own end-to-end marketing strategy to drive new business acquisition and fuel growth in existing accounts for AI agents in housing and healthcare.
Role type
VP of Marketing (B2B SaaS)
Builds
Integrated marketing campaigns, GTM functions, and demand generation engines.
Domain
B2B SaaS (Housing/Real Estate & Healthcare)
Required skills
B2B software leadership, demand generation, content marketing, event marketing, GTM strategy, marketing automation, attribution, analytics frameworks, multi-stakeholder program management, team building
Preferred skills
Enterprise or vertical SaaS experience, scaling to $500M+ ARR
Technologies
marketing automation, analytics frameworks
Responsibilities
Develop and execute comprehensive marketing strategy, establish reporting mechanisms for data-driven insights, set and track goals for MQLs and pipeline, lead integrated campaigns across channels, collaborate with sales on prospecting tools, partner with external agencies for PR, optimize tech stack, recruit and manage marketing team
Seniority
VP, strategic leadership & team building
