Sr. Content Marketing Manager - Industrial (B2B)
Core
Lead B2B content marketing for Siemens Digital Industries Software's agentic enterprise system (Intelligence Center X), translating complex engineering concepts into narratives that drive pipeline and product adoption for executive-level buyers.
Role type
Senior B2B Content Marketing Manager (Industrial/Technical)
Builds
Category-defining content including SME-driven insights, research reports, practitioner guides, webinars, and executive thought leadership.
Domain
Industrial software, Digital Twin, AI agents, Cloud architecture, Data pipelines.
Required skills
B2B content marketing strategy, technical writing for engineering audiences, SEO optimization, cross-functional collaboration with product/engineering, content gap analysis, content repurposing, data-driven optimization.
Preferred skills
Marketing to developer/practitioner audiences, Salesforce/Marketo/Ahrefs/SEMrush proficiency, portfolio of published technical content, AI writing tool automation.
Technologies
Salesforce, Marketo, Ahrefs, SEMrush, WordPress, AI writing tools.
Responsibilities
Manage production of blogs, long-form guides, video scripts, webinars, and white papers; partner with cross-functional teams to align content with buyer journey; collaborate with SMEs to ensure technical accuracy; lead scalable content frameworks; optimize content for traditional and AI-driven search engines; track KPIs including organic traffic and pipeline influence; enable sales teams with objection-handling content.
Seniority
Senior, hands-on IC
