Associate Director, International Digital Marketing Patient Ecosystem Lead
Core
Lead the international Digital Patient Ecosystem to enable Brand Teams and Affiliates to create exceptional patient experiences via AbbVie Care Patient Support Programs (PSPs) across Immunology, Oncology, Neuroscience, and Specialty franchises.
Role type
Senior IC Associate Director (Digital Patient Ecosystem & Strategy)
Builds
OneCRM, myAbbVieCare, AbbVie Care Connect, PACE frameworks
Domain
Life Sciences / Digital Health / Patient Support Programs
Required skills
Leadership of digital ecosystems, CRM strategy (Salesforce Health/Life Sciences Cloud), Real-world data analytics, AI platform fluency, Cross-functional stakeholder management, Budget forecasting, Vendor relationship management, Talent development
Preferred skills
Master's degree in Digital Health/Life Sciences/Business Management
Technologies
Salesforce Health Cloud, Salesforce Life Sciences Cloud, OneCRM, PACE
Responsibilities
Provide overall leadership and evolution of the digital patient ecosystem including OneCRM and myAbbVieCare; Scale the digital ecosystem to prioritized Affiliates and Brands; Generate value through enhanced PSP data capabilities and predictive analytics; Steward the operating model to ensure operational excellence, compliance, and fiscal planning; Create a culture of high performance for direct reports
Seniority
Senior, hands-on IC with strategic leadership