Brand Manager - Dry Eye Portfolio
Core
Shape and accelerate growth of AbbVie's Eyecare portfolio in Thailand through end-to-end brand strategy, launch excellence, and lifecycle management.
Role type
Senior Brand Manager (Pharmaceuticals)
Builds
Brand strategy, launch plans, and market engagement programs for dry eye and other eyecare products
Domain
Pharmaceuticals / Healthcare / Thailand
Deliverable
product features
Required skills
Brand strategy, launch management, market research, stakeholder influence, budget management, cross-functional leadership, compliance governance, strategic planning
Preferred skills
Eyecare therapy area experience, hospital-based market knowledge, MBA qualification
Technologies
None stated
Responsibilities
Set long-term brand ambition and own end-to-end strategy for assigned products; Translate global strategy into locally relevant annual brand plans; Lead launch excellence for new products and indications; Develop differentiated positioning and omnichannel campaigns; Manage annual brand budget and sales forecasts; Partner with Medical Affairs to ensure strategy is informed by robust science; Build trusted relationships with key opinion leaders and healthcare institutions; Lead cross-functional brand team and influence without direct authority; Ensure all marketing activities comply with AbbVie policies and local regulations
Seniority
Senior, hands-on IC
