Demand Generation Manager
Core
Build and scale Brellium's digital demand generation engine to drive measurable engagement, lead generation, and marketing-sourced pipeline for a US healthcare AI platform.
Role type
Demand Generation Manager (0-1 builder)
Builds
Digital demand generation engine, website conversion paths, outbound programs, and paid acquisition campaigns for healthcare providers.
Domain
B2B SaaS / Healthcare Technology
Required skills
demand generation strategy, paid media management, SEO optimization, outbound campaign execution, lead scoring and automation, funnel analytics, AI tool implementation, landing page optimization, agency management
Preferred skills
experience building marketing functions from 0-1, quantitative analysis of CAC and conversion, experimentation mindset, hands-on technical execution
Technologies
Instantly, LinkedIn Ads, modern marketing automation platforms, AI agentic workflows
Responsibilities
Develop integrated demand generation strategy across digital, email, content, paid media, social, and events; own website messaging, landing pages, conversion paths, and SEO; manage external SEO resources and hold partners accountable; scale outbound programs including campaign strategy and optimization; improve lead capture, scoring, attribution, and routing; own LinkedIn Ads and paid digital channel performance; implement AI and automation to accelerate marketing operations; report on funnel performance, CAC, and pipeline contribution.
Seniority
Mid-level, hands-on IC