User Acquisition Manager (PPC)
Core
Manage paid acquisition performance for Capital.com's Asia and Australia markets, focusing on Google Ads campaigns to drive first-time deposits and revenue growth.
Role type
Senior individual-contributor User Acquisition Manager (PPC)
Builds
Paid media campaigns (Google Ads, paid social) for a fintech trading platform
Domain
Fintech / Regulated financial services / Paid media
Required skills
Google Ads (Search, PMax, UAC), budget pacing, A/B testing, iOS attribution analysis, regulatory compliance, market localization, stakeholder partnership, weekly reporting
Preferred skills
Paid social (Meta, TikTok, Snapchat), APAC/ANZ market experience, additional Asia languages (Mandarin, Vietnamese, Bahasa), regulated advertising environment experience
Technologies
Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, iOS SKAD
Responsibilities
Own and optimize Google Ads campaigns across Asia and Australia; manage budget pacing and reallocation; deliver against regional ROAS and CPA targets; run structured A/B tests on creative and bidding; monitor iOS attribution limitations and regional regulatory constraints; localise campaign strategy to market nuances; partner with marketing and compliance on creative sign-off; liaise with platform account teams; maintain weekly reporting on spend, revenue, ROAS, and CPA.
Seniority
Senior, hands-on IC