Senior Site Analyst
Core
Analyze site performance across paid and earned traffic from media, search, social, and email channels to generate actionable insights and drive optimization recommendations.
Role type
Senior Site Analyst (Marketing Analytics)
Builds
Visualizations and reports for client site performance and cross-channel campaign analysis
Domain
Digital Marketing / Media Analytics
Deliverable
dashboards & analysis
Required skills
Adobe Analytics, statistical analysis, Power BI, Google Analytics, Adobe Customer Journey Analytics, Excel, data visualization
Preferred skills
Tableau, Domo, Looker, business and marketing understanding
Responsibilities
Investigate insights to explain causality of site performance and recommend experience optimizations; Plan and design cutting-edge visualizations to meet client needs; Collaborate with clients and agency teams to analyze cross-channel campaign performance; Support the evolution of client analytical capabilities using Adobe tools; Monitor quality levels and manage quality problems; Lead client conversations to identify opportunities to optimize future efforts