Digital Account Manager
Core
Manage multiple key client accounts for Australia's retail brands, focusing on end-to-end email campaign management, customer loyalty, and acquisition strategies.
Role type
Senior Account Manager (Digital Marketing & Martech)
Builds
Customer loyalty and acquisition campaigns, primarily via email marketing
Domain
Digital Marketing / Martech / Retail
Deliverable
product features
Required skills
Stakeholder management, Digital marketing strategy, Martech stack management, End-to-end campaign execution, Project management, Financial & contractual management, Workshop facilitation, Relationship building
Preferred skills
Experience with lifecycle communications, Agile ceremonies, Simplifying complex technical strategies for non-technical stakeholders
Technologies
Email marketing platforms, Martech tools, WPP Open
Responsibilities
Manage financial and contractual aspects of accounts including SOWs and invoicing; Lead end-to-end execution of marketing campaigns including creative development and reporting; Conduct discovery sessions to capture business requirements; Manage resourcing and project timelines; Act as escalation point for client issues; Build relationships with platform partners.
Seniority
Mid-Senior, hands-on IC
