Retention Marketing Manager
Core
Drive customer retention and lifetime value through lifecycle marketing strategies, email/SMS campaigns, and data-driven personalization for an e-commerce fashion brand.
Role type
Manager of Retention Marketing (E-commerce)
Builds
Personalized customer journeys and retention campaigns across the full lifecycle (welcome, replenishment, winback, VIP).
Domain
E-commerce / Fashion Retail
Required skills
Lifecycle marketing strategy, email/SMS campaign execution, segmentation, A/B testing, cohort analysis, KPI reporting, cross-functional collaboration
Preferred skills
Experience with Klaviyo, Braze, or SailThru, test-and-learn mindset, re-engagement strategies
Technologies
Klaviyo, Braze, SailThru
Responsibilities
Execute email and SMS campaigns with list segmentation and A/B testing; Monitor campaign performance and report on KPIs (open rates, conversion, retention); Analyze customer segments to improve targeting and journey design; Own lifecycle architecture across welcome, first/second purchase, replenishment, winback, and VIP segments; Develop customer cohort strategies based on RFM and behavior; Partner with Merchandising to align product drops with retention moments; Collaborate with Engineering and Analytics for accurate tracking; Identify opportunities to re-engage lapsed or retain high-value customers.
Seniority
Manager, hands-on IC with team oversight