Director, Programmatic
Core
End-to-end ownership of programmatic strategy, execution, and performance across a portfolio of medium to large client accounts, combining strategic leadership with hands-on campaign management.
Role type
Director, Programmatic Media
Builds
Programmatic media campaigns and strategies for medium to large client accounts
Domain
Digital Advertising / Programmatic Media Buying
Required skills
Programmatic strategy, DSP management, campaign optimization, audience segmentation, bidding strategies, attribution modeling, client relationship management, team mentorship, AI tools integration, brand safety compliance
Preferred skills
DMP/CDP experience, ad verification tools, creative-programmatic alignment, workflow improvement
Technologies
The Trade Desk, DV360, Amazon DSP, Yahoo, StackAdapt, AI Digital, DMPs, CDPs
Responsibilities
Lead programmatic strategy and optimization for 6–8 client accounts; manage complex client relationships and present performance narratives; drive advanced media buying decisions on structure, bidding, and budget; mentor Managers, Senior Analysts, and Analysts; oversee campaign QA and troubleshoot platform issues; partner with analytics teams on attribution and measurement frameworks.
Seniority
Director, strategic leadership with hands-on execution
