Content Strategist
Core
Develops and tailors messaging and content plans for the American Academy of Family Physicians to drive member engagement, retention, and organizational revenue across digital channels.
Role type
Content Strategist (Marketing)
Builds
Website content, social media posts, email campaigns, and podcast materials for family physicians.
Domain
Healthcare / Medical Association
Deliverable
product features
Required skills
Content strategy, editorial planning, web analytics, AP style, brand standards, SEO basics, GEO/AEO practices
Preferred skills
Digital publishing experience, information architecture, componentized CMS, syndication
Responsibilities
Collaborate with editors, writers, and designers to produce content; audit content and identify improvements; build editorial schedules and measure effectiveness; develop promotional strategies to drive engagement and member value.
