Head of Lifecycle Marketing
Core
Lead full lifecycle campaigns for PandaDoc's document automation platform, managing prospect education through customer expansion for both self-serve and enterprise accounts.
Role type
Head of Lifecycle Marketing (Team Lead)
Builds
Unified customer journey campaigns across email, in-app, and owned channels
Domain
B2B SaaS / Document Automation
Required skills
B2B lifecycle campaign strategy, team leadership (3+ years), data-driven experimentation, AI-powered marketing tools, marketing automation platforms, CRM tools, cross-functional partnership, dual-motion (self-serve/sales-assisted) experience
Preferred skills
Enterprise account management experience, agentic campaign systems design
Technologies
Marketing automation platforms, CRM tools, AI marketing tools
Responsibilities
Define and refine end-to-end campaign strategy, lead and develop a high-performing team of Campaign Managers, oversee integrated campaign execution, use AI to scale experimentation velocity, drive strategy across owned channels, partner across Growth, Product, Sales, and Customer Success, champion technical and operational needs
Seniority
Senior, hands-on IC with team leadership