Product Growth Lead (Referrals & Viral Loops)
Core
Engineer viral growth systems to scale a full-stack AI doctor platform from 100k to 10 million customers by driving referrals, invite loops, and user-generated content.
Role type
Senior Product Growth Lead (Referrals & Viral Loops)
Builds
Viral referral programs, pull/push virality mechanics, UGC campaigns, and freemium product experiences.
Domain
Healthcare (GLP-1 market) + Consumer Technology
Deliverable
production ML models
Required skills
Viral loop engineering, referral program architecture, A/B testing, analytics stack ownership, consumer product design, rapid experimentation, product-led growth strategy
Preferred skills
Experience founding a viral social app, deep understanding of high-growth D2C dynamics, async communication proficiency
Technologies
Analytics stacks, experimentation frameworks, product analytics tools
Responsibilities
Transform existing referral program into a viral growth system, design pull and push virality mechanics, activate user-generated content and organic word-of-mouth, own analytics tracking and stack decisions, iterate daily on growth experiments
Seniority
Senior, hands-on IC
