Senior Growth Manager, Re-engagement
Core
Design messaging and re-engagement strategy for high-stakes B2C annuity sales to maximize long-term customer value (LTV) and build trust between agent conversations.
Role type
Senior Growth Manager (Re-engagement & Messaging Strategy)
Builds
Trust-building content, nurture cadences, and lightweight agent support tools for a multi-call sales journey.
Domain
FinTech / Insurtech (Annuities)
Deliverable
product features
Required skills
Copywriting, SQL, Multi-channel marketing, CRM proficiency, Statistical analysis, Cross-functional collaboration
Preferred skills
Higher-consideration product experience, Agent partnership experience
Technologies
Braze, Iterable, Customer.io, HubSpot, Conversational AI
Responsibilities
Design narrative and cadence for post-contact user journey; Build ready-to-personalize follow-up content for agents; Design triggered messaging between touchpoints; Partner on trust signals (agent profiles, carrier proof points); Build lightweight scenario tools for agents; Analyze funnel data to identify trust drop-offs; Run end-to-end experiments on messaging and channels.
Seniority
Senior, hands-on IC