Creative Strategist
Core
Building high-converting ad creatives for paid social channels by leveraging data, customer insights, and psychological frameworks to drive revenue.
Role type
Senior IC creative strategist (performance marketing)
Builds
Scalable paid social ad campaigns (Meta, TikTok, YouTube) for DTC eCommerce brands
Domain
eCommerce / Direct Response Marketing
Required skills
Creative strategy & ideation, Performance analysis, Creative briefing & direction, Testing & experimentation, Direct response marketing, Analytical thinking
Preferred skills
TikTok Shop experience, Scaling winning creatives, CRO knowledge, UGC creator sourcing
Technologies
Meta Ads, TikTok Ads, YouTube Ads, UGC platforms
Responsibilities
Develop ad angles, hooks, and concepts rooted in customer pain points; Analyze creative performance to identify winning patterns and diagnose failures; Write clear creative briefs for designers and editors; Design structured creative testing plans to isolate learnings; Collaborate with media buyers and growth teams to align creatives with funnel strategy
Seniority
Senior, hands-on IC
