Content Marketing Manager
Core
Produces member-facing content across healthcare service lines, manages the Engagement Hub content library, and directs contractor/AI capacity to meet volume requirements while ensuring brand voice consistency.
Role type
Content Marketing Manager (Healthcare)
Builds
Member-facing email content, case studies, enablement assets, and the Engagement Hub content library.
Domain
Healthcare / Digital Health
Required skills
Content strategy, high-volume content production, email CMS management, contractor direction, AI-assisted drafting, regulatory/clinical writing judgment, brand voice consistency
Preferred skills
Healthcare content experience, email platform expertise (Knak, Braze), accessibility standards, content library restructuring
Technologies
Knak, Braze, Email CMS
Responsibilities
Develop content strategy for service lines, input and select copy/images for email campaigns, maintain the Engagement Hub library, produce case studies and enablement assets, direct contractor and AI capacity for volume, ensure brand voice consistency across all member-facing content
Seniority
Mid-Senior, hands-on IC
