Demand Generation Manager - Paid Social
Core
Own the end-to-end paid social program to build audiences, launch campaigns, and drive pipeline and net new revenue for a B2B SaaS accounting software company.
Role type
Senior hands-on paid media manager (paid social)
Builds
Paid social campaigns and audience layers for a Practice Management Suite
Domain
B2B SaaS / Accounting Software
Required skills
Paid social campaign management, audience building (lookalikes, ABM), multi-touch attribution, budget forecasting, ad copywriting, influencer partnership management, AI tool integration
Preferred skills
Google Ads experience, influencer/creator community management
Technologies
Meta Ads, LinkedIn Ads, Reddit Ads, Google Ads, HubSpot, Salesforce, AI tools (Gems/GPTs)
Responsibilities
Plan, launch, optimize, and scale paid campaigns across Meta, LinkedIn, and Reddit; build and maintain audience layers using CRM and intent data; run structured testing roadmaps for creative and offers; analyze performance data to connect spend to revenue; manage monthly/quarterly media budgets; brief and manage creative assets; collaborate with sales and RevOps on lead routing.
Seniority
Mid-Senior, hands-on IC