Organic Growth Marketing Manager
Core
Develop and execute organic growth strategies across SEO, content distribution, and emerging AI-era discovery channels to drive qualified traffic and user acquisition for a telehealth platform.
Role type
Organic Growth Marketing Manager
Builds
Organic traffic, brand awareness, and patient acquisition for men's health telehealth services
Domain
Digital Health / Telehealth
Required skills
SEO strategy (on-page, off-page, technical), keyword research, competitive analysis, content strategy, data analysis, cross-functional collaboration, experimentation, AI search adaptation
Preferred skills
AEO and GEO frameworks, community-led growth strategies, experience building channels from scratch, familiarity with AI tools and automation
Technologies
Google Analytics (GA4), Search Console, Ahrefs, SEMrush, Screaming Frog
Responsibilities
Lead SEO strategy and conduct keyword research; Develop organic growth strategies for traditional and AI-driven search; Launch non-traditional growth channels like community-led strategies; Monitor performance KPIs including rankings and conversion rates; Experiment with new tools and AI integrations; Collaborate with Marketing, Product, and Engineering teams
Seniority
Mid-Senior, hands-on IC