Social Media Analyst
Core
Monitor, collect, and analyze social media performance metrics (engagement, reach, CTR, follower growth, conversion rates) across Meta, TikTok, YouTube, and LinkedIn to provide data-backed recommendations for content and targeting strategies.
Role type
Social Media Analyst
Builds
Data-driven insights and performance reports for marketing campaigns
Domain
Digital Marketing / Social Media Analytics
Deliverable
dashboards & analysis
Required skills
Social media platform analytics (Meta Business Suite, TikTok Analytics, YouTube Analytics), Google Sheets/Excel data manipulation, competitor strategy analysis, audience demographic evaluation, data visualization
Preferred skills
Looker Studio, Google Analytics
Responsibilities
Compile weekly and monthly performance reports, track competitor strategies and algorithm updates, evaluate audience demographics to refine targeting, maintain accurate tracking sheets and dashboard metrics
Seniority
Mid-level, hands-on IC