Performance Marketing Lead
Core
Hands-on Performance Marketing Lead responsible for daily paid media execution, structured experimentation, and funnel optimization to drive customer acquisition and improve campaign efficiency.
Role type
Senior IC Performance Marketing Lead
Builds
Paid media campaigns across Google Ads, Microsoft Ads, YouTube, and TikTok
Domain
Digital Marketing / Performance Advertising
Required skills
Paid media campaign management, A/B testing, data analysis, tracking setup, cross-functional collaboration, budget management, reporting
Preferred skills
Experience with creative performance analysis, landing page optimization, funnel analysis
Technologies
Google Ads, Microsoft Ads, YouTube, TikTok, Google Analytics 4, Google Tag Manager
Responsibilities
Build, launch, and manage campaigns across multiple platforms; Design and execute structured experiments; Analyze ad performance and provide feedback to creative teams; Optimize acquisition funnel with product and engineering; Set up and maintain tracking; Prepare weekly performance reports for leadership
Seniority
Senior, hands-on IC
