B2C Lifecycle Communications Manager (CRM)
Core
Own and evolve the end-to-end worker lifecycle communications strategy across the UK and US to help workers overcome barriers, find opportunities, and stay engaged with the platform.
Role type
B2C Lifecycle Communications Manager (CRM)
Builds
Automated lifecycle journeys, compelling content, and worker newsletters for a flexible work marketplace.
Domain
Digital consumer product / Flexible work marketplace
Required skills
Lifecycle marketing, customer engagement, CRM strategy, content creation, A/B testing, data analysis, segmentation, behavioral insights, marketing automation, AI tool usage
Preferred skills
Experience in digital consumer products or marketplaces, hands-on experience with Braze or similar platforms, proactive self-starter mindset
Technologies
Braze, email, SMS, push notifications, in-app messaging, AI tools (Cursor, Claude, ChatGPT)
Responsibilities
Map and optimize lifecycle journeys to improve funnel conversion and engagement; Develop and manage automated lifecycle journeys across multiple channels; Design and run experiments on messaging, creative, and timing; Use data and performance insights to prioritize opportunities and measure impact; Own the worker communications calendar and establish targeting principles; Create audience-relevant content including a regular worker newsletter.
Seniority
Mid-Senior, hands-on IC