Search Manager
Core
Lead end-to-end search visibility across traditional engines, retail media, social channels, and next-gen AI platforms (GEO/AEO) for a global consumer products company.
Role type
Senior Search Manager (Digital Marketing)
Builds
Integrated search strategies and visibility for Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition brands.
Domain
Consumer Goods / Digital Marketing / AI Search
Deliverable
product features
Required skills
Cross-channel search strategy leadership, Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), Retail Media optimization, Technical SEO, Paid Search (SEM) management, Vendor management, Budget allocation
Preferred skills
LLM data ingestion understanding, Entity-based search tactics, Social discovery algorithm optimization
Technologies
Google, ChatGPT, Claude, Woolworths, Coles, Amazon, TikTok, Instagram, YouTube, Pinterest, SEM/SEO tools
Responsibilities
Lead GEO & AEO strategy for AI-driven search environments; Manage integrated SEM campaigns and on-site technical SEO; Build search strategies for social discovery platforms; Manage agency relationships and allocate search budget; Optimize brand content for citation in generative AI responses.
Seniority
Senior, hands-on IC with management responsibilities
