Social Media & Growth Strategist
Core
Own end-to-end organic social growth strategy and content production for an AI-guided wellness platform on WhatsApp, focusing on audience acquisition via Instagram and short-form video.
Role type
Senior IC social media strategist and content producer
Builds
Organic social channels, short-form video content, and community engagement for a wellness app
Domain
Health & Wellness / Social Media Marketing
Deliverable
product features
Required skills
Organic social growth strategy, short-form video production, copywriting, community management, data-driven iteration, cross-platform expansion
Preferred skills
AI/automation tools, Canva, CapCut, conversion optimization, wellness domain knowledge
Responsibilities
Develop and execute organic social strategy, create scripts and produce Reels, manage content calendar and brand voice, engage with community, analyze growth metrics, launch on new platforms
Seniority
Early-stage, hands-on IC