Senior Acquisition Marketing Manager (Fixed-Term)
Core
Scaling customer growth through paid social and programmatic channels for a fitness and wellness platform.
Role type
Senior Acquisition Marketing Manager (Fixed-Term)
Builds
Customer acquisition campaigns on TikTok, Snapchat, and programmatic DSPs
Domain
Fitness, wellness, and lifestyle technology
Required skills
Paid social strategy (Meta, TikTok, Snapchat), programmatic campaign management (DSPs, display, video), AI-powered campaign automation, budget management and pacing, full-funnel optimization, A/B testing and incrementality studies, analytical modeling and attribution
Preferred skills
Experience with custom bidding workflows, creative optimization, automation of campaign management
Technologies
TikTok, Snapchat, Meta, programmatic DSPs, AI-powered tools
Responsibilities
Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels; manage significant media budgets and reallocate spend to maximize ROI; develop full-funnel campaign approaches including targeting, bidding, and creative strategy; lead a rigorous testing roadmap including A/B tests and holdout experiments; implement automation and AI-driven solutions to scale campaign management; partner with creative teams to build high-performing assets; build and maintain measurement and analytics frameworks
Seniority
Senior, hands-on IC
