Líder IT CRM & Marketing Cloud (Hyper-Personalization Lead)
Core
Lead the execution and evolution of Salesforce Marketing Cloud as the central activation platform within the CRM ecosystem, ensuring integration with other Salesforce clouds and external platforms.
Role type
Senior IT CRM & Marketing Cloud Lead (Hyper-Personalization)
Builds
Omnichannel activation journeys, hyper-personalization capabilities, and campaign segmentation
Domain
Marketing Technology / CRM / Data Activation
Required skills
Salesforce Marketing Cloud, Journey Builder, Contact Builder, Data Cloud integration, API integrations, Agile delivery, cross-functional team leadership, data-driven segmentation
Preferred skills
Experience with multiple Business Units, omnichannel contact platforms (email, WhatsApp, push), lifecycle management, NBO triggers
Technologies
Salesforce Marketing Cloud, Data Cloud, Sales Cloud, Service Cloud, Journey Builder, Contact Builder, APIs