Senior Marketing Data Analyst
Core
Own the marketing data and analytics ecosystem to build trusted reporting, improve attribution, and help channel owners make smarter decisions about spend and strategy.
Role type
Senior Marketing Data Analyst
Builds
Production dashboards and reports for marketing performance, attribution, and funnel analysis
Domain
Digital marketing and performance analytics
Deliverable
dashboards & analysis
Required skills
SQL, Google Analytics 4, Google Tag Manager, Tableau, CRM reporting, A/B testing, paid media measurement, data quality validation
Preferred skills
Python, R, customer lifetime value modeling, multi-touch attribution, warehouse/ETL experience, JavaScript
Technologies
SQL, GA4, Tableau, Salesforce, Invoca, GTM
Responsibilities
Build and maintain SQL-backed datasets for campaign and conversion reporting; Analyze marketing performance across paid search, social, display, email, and offline channels; Develop Tableau dashboards and recurring reports; Monitor data quality and troubleshoot tracking gaps; Design, execute, and analyze A/B tests and marketing experiments; Present actionable insights to marketing, sales, agencies, and leadership
Seniority
Senior, hands-on IC