Senior Product Marketing Manager
Core
Senior Product Marketing Manager responsible for defining go-to-market strategies, developing solution positioning and messaging, and driving revenue growth for enterprise SaaS software in the Canadian market.
Role type
Senior Product Marketing Manager (Enterprise SaaS)
Builds
Go-to-market plans, solution positioning, content assets, and demand generation programs for EMS, fire department, and hospital software.
Domain
Healthcare technology / Emergency Services / Enterprise SaaS
Deliverable
product features
Required skills
B2B product marketing strategy, market research and competitive intelligence, solution positioning and messaging, cross-functional collaboration, content creation, public speaking, analytical skills, project management
Preferred skills
Salesforce CRM, Monday.com
Responsibilities
Develop comprehensive go-to-market plans, conduct market research and competitor monitoring, create solution positioning and messaging, develop content assets, partner with Sales Enablement on playbooks, support new product line entry into the Canadian market
Seniority
Senior, hands-on IC
