CRM & Lifecycle Manager, Germany
Core
Run the end-to-end CRM and lifecycle program for the German market to drive patient activation, adherence, retention, and LTV for Juniper's weight-management service.
Role type
Senior Lifecycle & CRM Manager (DTC Healthcare)
Builds
Automated customer journeys (onboarding, adherence, follow-up, winback) and segmentation strategies for the German market.
Domain
Digital Health / Weight Management / DTC Subscription
Required skills
Lifecycle marketing strategy, automated flow building, segmentation, A/B testing, multi-channel execution (email, SMS, WhatsApp, push), GDPR compliance, cross-market learning, written communication
Preferred skills
Healthcare/regulated industry experience, international/multi-market experience, SQL or BigQuery, AI workflow tools (Claude Code)
Technologies
Customer.io, Braze, Iterable, SQL, BigQuery
Responsibilities
Own the German lifecycle program from strategy to execution, adapt global playbooks for local market nuances, manage deliverability and list health, report on retention and LTV impact, partner with growth teams, share learnings across markets
Seniority
Senior, hands-on IC