Senior Product Marketing Manager
Core
Own positioning, messaging, go-to-market strategy, product launches, sales enablement, and full-funnel content for a portfolio of B2B SaaS products.
Role type
Senior Product Marketing Manager
Builds
Go-to-market strategies, launch assets, sales plays, and full-funnel content for B2B SaaS products
Domain
B2B SaaS, Enterprise Software, Developer Tools, Workflow Software
Deliverable
product features
Required skills
B2B product marketing, positioning & messaging, go-to-market strategy, product launches, full-funnel content, sales enablement, demand generation, customer intelligence, competitive analysis, cross-functional leadership
Preferred skills
AI and automation for marketing, experience with multi-product portfolios
Technologies
AI tools, automation platforms
Responsibilities
Develop differentiated positioning and messaging frameworks; Lead end-to-end go-to-market strategy for new SaaS products; Create sales plays and enablement materials; Execute full-funnel demand generation programs; Analyze customer and market intelligence to inform strategy
Seniority
Senior, hands-on IC