Organized Trade Supervisor (E-Commerce Focus)
Core
Owns strategy, sales performance, and execution of PepsiCo Foods Vietnam's digital commerce channels (e-commerce, O2O, and On-premise) to drive growth and shopper experience.
Role type
Organized Trade Supervisor (E-Commerce Focus)
Builds
Digital commerce channel plans, sales performance, and partner joint business plans for PepsiCo Foods Vietnam.
Domain
FMCG / Food & Beverage / Digital Commerce
Deliverable
product features
Required skills
Channel planning, sales performance management, partner management, campaign execution, O2O strategy, on-premise distribution expansion, performance tracking, cross-functional coordination, commercial analysis, negotiation, budget management.
Preferred skills
FMCG experience, e-commerce experience, O2O experience, key account management, channel development experience.
Technologies
E-commerce platforms, O2O platforms, On-premise retail systems
Responsibilities
Develop annual and monthly channel plans covering sales targets, partner priorities, product assortment, promotions, and investment. Drive sales performance across assigned platforms, accounts, and partners. Build relationships with e-commerce, O2O, and On-premise partners to support mutual growth. Plan and execute product launches, promotions, and channel campaigns. Improve online product availability, store coverage, and execution of O2O activities. Expand distribution and improve product availability in On-premise accounts. Track sales, product availability, campaign results, and ROI to recommend improvements. Coordinate with Sales, Marketing, Category Development, Finance, and Supply Chain to deliver activities on time and within budget.
Seniority
Mid-level, hands-on IC