Email Marketing Senior Specialist
Core
Develop and execute end-to-end CRM strategy and communications plans to drive customer retention and revenue across email, push notifications, and in-app messages.
Role type
Senior IC email marketing specialist (CRM)
Builds
Personalized customer engagement campaigns and retention flows
Domain
Live entertainment and events
Required skills
Email marketing strategy, CRM lifecycle management, Salesforce Marketing Cloud, ESPs (Mailchimp, Sendgrid), HTML, A/B testing, dynamic templates, data analysis, copywriting
Preferred skills
Mobile marketing, multi-channel communication optimization, consumer behavioral data analysis
Technologies
Salesforce Marketing Cloud, Mailchimp, Sendgrid
Responsibilities
Manage activation of customer data for CRM strategy, refine multi-channel communications, define customer lifecycle and contact strategies, track and analyze campaign success metrics, develop and optimize CRM flows
Seniority
Mid-level, hands-on IC