Director, Social Engagement
Core
Lead organic social engagement strategy, governance, and execution for Pfizer-branded and unbranded social media handles to amplify health narratives and protect brand reputation.
Role type
Director, Social Engagement (Team Lead)
Builds
Integrated social engagement programs, editorial calendars, and community management workflows for diverse audiences.
Domain
Healthcare / Social Media Marketing
Deliverable
product features
Required skills
Enterprise social strategy, team leadership, community management, content operations, regulatory compliance, measurement frameworks, stakeholder management, agency oversight
Preferred skills
Healthcare industry experience, crisis management, influencer partnership management
Technologies
Sprinklr, social listening tools, analytics dashboards
Responsibilities
Set organic social engagement vision and strategy; build and govern editorial calendars; oversee community management and safety reporting; manage content operations and compliance; define measurement frameworks and KPIs; lead and develop a team of social media experts; manage agency and vendor partners.
Seniority
Director, strategic leadership & team management