Freelance Paid Media Marketing Specialist
Core
Launch and optimize paid advertising campaigns on Meta, LinkedIn, and Google to attract tech talent for employer branding and recruitment.
Role type
Freelance Paid Media Marketing Specialist (Recruitment)
Builds
Recruitment and employer branding campaigns
Domain
Technology recruitment / Performance marketing
Required skills
Paid media campaign management, audience targeting, budget allocation, campaign analytics, conversion funnel optimization, data interpretation
Preferred skills
Proactive optimization, traffic quality improvement, cost efficiency strategies
Technologies
LinkedIn Ads, Meta Ads, Google Ads
Responsibilities
Set up and launch paid advertising campaigns, build and refine audiences, recommend campaign objectives and formats, set up tracking, monitor performance, analyze results, identify optimization opportunities
Seniority
Mid-level, hands-on specialist