Marketing and Audience Development Manager
Core
Develop and deliver lead-generation, acquisition, and engagement strategies for issuer and investor communities across events, webinars, and digital campaigns.
Role type
B2B marketing and audience development manager
Builds
Issuer and investor communities, event registrations, and qualified leads
Domain
Financial media, B2B events, investor relations
Required skills
B2B audience acquisition, lead generation, multi-channel campaign management, CRM and marketing automation, data analysis, event management, content marketing, stakeholder collaboration, GDPR compliance, performance tracking
Preferred skills
Experience with issuer/investor audiences, measuring marketing-attributed revenue
Technologies
CRM platforms, marketing automation tools, email, digital, social media, webinars
Responsibilities
Develop audience acquisition and lead-generation strategies; Partner with Issuer & Investor Relations to identify growth opportunities; Execute multi-channel campaigns across email, digital, social, and content; Manage audience journeys from acquisition to post-event engagement; Analyze campaign performance to optimize targeting and messaging; Ensure alignment with data protection and GDPR requirements
Seniority
Mid-level, hands-on IC
