Head of Programmatic
Core
Lead the strategic direction, operational excellence, and technological innovation of a global programmatic media function to deliver macro-level business impact for scaling brands.
Role type
Executive Head of Programmatic
Builds
Global programmatic media strategies and operations across display, video, native, direct deals, and CTV
Domain
Digital Advertising / Programmatic Media
Deliverable
dashboards & analysis
Required skills
Programmatic advertising leadership, Ad tech ecosystem expertise, Platform management (DV360, Adform, The Trade Desk, Criteo, AdRoll), Data analytics, Stakeholder influence, Strategic planning
Preferred skills
AI integration, Privacy regulation navigation, Emerging channel identification
Responsibilities
Drive leadership and team development, Own strategic direction across programmatic channels, Ensure operational excellence in full-funnel operations, Manage performance reporting and dashboards, Champion innovation in ad tech trends
Seniority
Executive, hands-on leader
