VP of CRM
Core
Own the end-to-end global player lifecycle and engagement strategy, driving retention, reactivation, and lifetime value across Fintech, Gaming, and E-commerce verticals.
Role type
VP of CRM (Lifecycle & Growth)
Builds
Proprietary CRM technology, automated multi-channel user journeys, and global engagement ecosystems.
Domain
Fintech, Gaming, E-commerce
Deliverable
production ML models | product features
Required skills
CRM/Lifecycle strategy, team leadership (50+), CRM architecture & system logic, multi-channel user journey design, KPI definition (churn, ARPU), product development influence, data infrastructure influence
Preferred skills
Experience in Fintech, E-commerce, or Gaming
Technologies
Email, Push, SMS, In-app
Responsibilities
Own retention, reactivation, and LTV strategy; Lead and mentor a 50+ person organization; Collaborate with product and engineering on CRM strategy and AI integration; Oversee high-volume global campaign execution; Define and hit KPIs for churn reduction and engagement quality
Seniority
VP, executive leadership
