Digital Performance Marketing Specialist
Core
Develop and execute high-performing digital marketing campaigns across paid and owned channels to drive traffic, leads, and sales for retail banking products.
Role type
Digital Performance Marketing Specialist
Builds
Paid Search, Social, Display, and Affiliate campaigns for Great Southern Bank's retail banking products
Domain
Financial Services / Digital Marketing
Required skills
Paid Search campaign management, Social media advertising, Display advertising, Affiliate marketing, Google Ads, Meta Ads Manager, Google Analytics, Adobe Analytics, Power BI, Tableau, Budget management, ROI optimization, Landing page optimization, Ad creative testing, Audience targeting, Bidding strategies
Preferred skills
Google Ads certification, Meta certification, Adobe certification
Responsibilities
Plan, execute, and optimize paid search, social, display, and affiliate campaigns; Analyze campaign performance to improve conversion rates and ROI; Collaborate with marketing teams to deliver reporting and insights; Test and optimize landing pages, ad creative, and bidding strategies; Manage campaign budgets and performance targets.
Seniority
Mid-level, hands-on IC