Omni-Channel, Digital and CRM Lead
Core
Lead digital transformation, omnichannel strategy, and AI adoption to create meaningful experiences for healthcare professionals in Australia and New Zealand.
Role type
Senior IC digital transformation and omnichannel lead
Builds
Omnichannel engagement strategies, AI use cases, and optimized Veeva CRM adoption for healthcare professionals
Domain
Biopharmaceutical / Healthcare
Deliverable
product features
Required skills
Omnichannel strategy, digital transformation leadership, AI adoption and use case identification, Veeva CRM expertise, data analytics, stakeholder management, change management, strategic planning, project management
Preferred skills
Pharmaceutical industry experience, marketing management, people leadership
Technologies
Veeva CRM, Generative AI
Responsibilities
Lead digital transformation and omnichannel strategy across Australia and New Zealand; Develop and embed omnichannel engagement strategies integrating customer journeys and data; Drive AI capability and adoption to improve productivity and engagement; Leverage customer and market data to generate actionable insights; Champion customer-centric ways of working with Commercial and Medical teams; Optimize and drive adoption of Veeva CRM; Strengthen brand planning and commercial capability; Translate market insights into action to drive growth; Foster a culture of innovation by testing new ideas; Lead, coach, and develop team members while driving organizational change
