Direct Digital Marketing Specialist - Sydney
Core
Manage digital marketing, eCommerce, and owned channels to drive bookings and revenue for Air New Zealand's Australian online sales.
Role type
Direct Digital Marketing Specialist
Builds
Engaging digital experiences, email campaigns, and retail offers for Australian travellers
Domain
Travel / Airline / eCommerce
Deliverable
product features
Required skills
Digital marketing strategy, eCommerce management, email marketing automation, analytics interpretation, digital merchandising, campaign optimization, CMS management, experimentation
Preferred skills
Experience with Braze, GA4, Optimizely, strong commercial awareness of the Australian travel market
Technologies
CMS, Braze, GA4, Optimizely
Responsibilities
Plan and execute retail and loyalty activity across website, email, and digital channels; Build, test, schedule, and deploy customer email communications; Monitor website, campaign, and eCommerce performance to improve engagement and conversion; Support delivery of major sales and partner campaigns; Maintain governance and quality assurance for customer-facing content and pricing
Seniority
Mid-level, hands-on IC
