Activation Manager - Performance
Core
Lead the implementation, optimisation, and performance of integrated media campaigns across a portfolio of clients to drive awareness, consideration, and business outcomes.
Role type
Senior Activation Manager (Media Planning & Execution)
Builds
Integrated media campaigns across screens, audio, and out-of-home channels for brand clients
Domain
Digital and traditional media marketing
Required skills
cross-channel media planning, campaign activation and optimization, performance measurement and reporting, stakeholder management, budget and financial governance, team mentoring, programmatic OOH management, audio media buying, cinema campaign management
Preferred skills
value-based or principle-based trading approaches, AI and automation tool adoption, multi-market media partner experience
Technologies
SMD, CM360, DV360, Audology, MOVE, Vistar, Broadsign
Responsibilities
Manage end-to-end delivery of media campaigns across multiple channels; Develop and implement media plans aligned to client objectives; Monitor, optimise and report on campaign performance; Build strong relationships with clients and present campaign insights; Support, coach and mentor Activation Coordinators and Executives; Manage budgets, invoicing, forecasting and reconciliations
Seniority
Senior, hands-on IC with mentorship responsibilities