Senior SEO Specialist (SEO + GEO)
Core
Co-own organic growth and define/execute SEO and Generative Engine Optimization (GEO) roadmaps to increase qualified organic signups via technical SEO, content architecture, and AI-driven search visibility.
Role type
Senior individual contributor SEO/GEO specialist
Builds
Organic search traffic, AI search visibility (LLM citations, AI Overviews), and qualified signups
Domain
B2B SaaS, Search Marketing, Generative AI
Required skills
Technical SEO strategy, Content architecture, Keyword research, Generative Engine Optimization (GEO), AI-visibility platform usage, Link building strategy, Data analysis, Cross-functional collaboration, English (B2+), Stakeholder influence
Preferred skills
Experience with B2B SaaS organic strategy, Hands-on SEO platform usage (Ahrefs, Screaming Frog, GSC, GA4), Practical GEO/AEO results, Digital PR and thought leadership
Technologies
Ahrefs, Screaming Frog, Google Search Console, GA4, Otterly, Profound
Responsibilities
Own technical SEO strategy and execution (crawlability, indexation, structured data, Core Web Vitals), Conduct technical SEO audits, Develop content architecture and internal linking strategies, Own keyword research and translate intent into content briefs, Partner on editorial strategy for bottom-funnel and topic cluster content, Establish quality standards for commercial content, Optimize content for AI Overviews and LLM-powered search, Build and own GEO strategy to improve AI surfacing and citations, Track AI visibility and share of voice, Implement entity and schema strategies for LLM interpretation, Set direction for link building and off-page SEO, Identify link-worthy content opportunities and guide digital PR, Monitor backlink health and competitive gaps, Collaborate with content, product marketing, design, and engineering, Present SEO/GEO performance and strategic recommendations to leadership