Senior Associate, Content
Core
Develops, recommends, executes, and evaluates digital media plans from inception to completion for clients, ensuring budget and objective alignment.
Role type
Senior Associate, Media Partnerships & Content Strategy
Builds
Digital media plans, custom content programs, and campaign implementations for global brands
Domain
Digital Media Buying, Media Partnerships, Marketing Strategy
Required skills
Campaign management, ad serving technology, third-party market research tools, media math, budget allocation, negotiation, project management
Preferred skills
Partnerships Associate experience, problem solving, multi-tasking, inventory management systems
Technologies
Double Click DART, Atlas DMT, comScore Media Metrix, Nielsen NetView, @Plan, eMarketer, MBox
Responsibilities
Attend partner meetings and provide clients with research data; Collaborate with team members to develop and manage digital media plans; Conduct industry research and develop RFPs with media partners; Evaluate partner proposals and negotiate plan details; Oversee production timelines and campaign implementation; Manage day-to-day tasks for custom content programs
Seniority
Senior, hands-on IC
