Insurance Product Marketing Manager - US
Core
Drive product advocacy and go-to-market strategy for Life & Wealth / Property & Loss insurance solutions, translating technical AI capabilities into business value for carriers and brokers.
Role type
Product Marketing Manager (Outbound Product Management)
Builds
Product positioning, messaging, launch plans, sales enablement materials, and thought leadership content for insurance software platforms.
Domain
Insurance (Life & Annuity, Property & Casualty) + Enterprise SaaS + AI
Deliverable
product features
Required skills
Product marketing, go-to-market strategy, competitive intelligence, content strategy, sales enablement, storytelling, digital marketing, stakeholder management
Preferred skills
Agentic AI, policy administration systems, BPS, Challenger sales, account-based marketing, executive thought leadership
Technologies
Asana, PowerBI, Amazon QuickSight, Claude, Copilot, Google Analytics
Responsibilities
Develop product positioning and value propositions; create content for launches, sales decks, and web copy; enable sales teams with training and battlecards; collaborate on agency model go-to-market activations; manage pipeline generation effectiveness.
Seniority
Mid-Senior, hands-on IC