Digital Analytics Manager
Core
Turn multi-source digital data into insights and recommendations to shape global marketing decisions and develop AI agents for internal operations.
Role type
Senior Digital Analytics Manager (Marketing Demand Generation)
Builds
A coherent view of the full digital analytics stack (web, search, email, social, campaign, sales) and AI-assisted analytics workflows.
Domain
Digital Marketing & Data Analytics
Deliverable
production ML models
Required skills
Adobe Analytics, Google Search Console, Google Tag Manager, Looker Studio, Microsoft Clarity, Semrush, Ahrefs, LinkedIn analytics, Marketo, Salesforce, campaign attribution, funnel analysis, SEO/search analytics, AI-assisted analytics workflows, executive presentation
Preferred skills
YouTube analytics, AI-driven search measurement
Technologies
Adobe Analytics, Google Search Console, Google Tag Manager, Looker Studio, Microsoft Clarity, Semrush, Ahrefs, LinkedIn, Marketo, Salesforce
Responsibilities
Own web and digital analytics end-to-end across the full stack; deliver actionable insights rather than just reporting; maintain and improve a custom marketing performance index; build and refine integrations and automations including AI workflows; monitor structural shifts in digital behavior and propose responses; prepare executive-ready analyses for senior stakeholders; ensure data quality and definitional consistency across sources.
Seniority
Senior, hands-on IC with strategic impact
