Manager I, Performance Marketing
Core
Manage performance marketing budgets and execute mobile user acquisition campaigns to drive player growth and profitability for mobile games.
Role type
Manager I, Performance Marketing (User Acquisition)
Builds
Mobile game user acquisition campaigns across digital channels
Domain
Mobile Gaming / Digital Marketing
Required skills
Media buying, campaign strategy, budget management, A/B testing, partnership development, creative testing, cross-functional collaboration, stakeholder presentation, data analysis, Excel proficiency
Preferred skills
Mobile user acquisition experience, Facebook Ads, Google Ads, funnel conversion metrics, retention rates, LTV predictions, data architecture knowledge
Technologies
Meta, Google, TikTok, DSP Networks, SDK Networks, CTV
Responsibilities
Manage performance marketing budgets across multiple channels, strategize and optimize mobile campaigns, negotiate creative solutions, grow marketing partnerships, design and execute A/B testing, contribute ad creative ideas, work cross-functionally with product and data teams, lead UA efforts, identify future risks, source new partners, present to leadership
Seniority
Manager I, hands-on leadership