Senior Manager, Content Marketing (Demand Generation)
Core
Drive content strategy and execution as an engine for demand generation and lead conversion across B2B and B2C audiences.
Role type
Senior Manager, Content Marketing (Demand Generation)
Builds
Repeatable content systems, editorial calendars, and conversion pathways (gated assets, landing pages) that feed the sales pipeline.
Domain
Digital Marketing / Demand Generation / B2B & B2C
Required skills
Content strategy, funnel optimization, team leadership, marketing automation, data analytics, A/B testing, cross-functional partnership
Preferred skills
Agency experience, influencer marketing landscape fluency, high-growth environment experience
Technologies
HubSpot, CRM, Marketing Automation, UTM tracking, Multi-touch attribution
Responsibilities
Own content strategy and editorial calendar tied to demand-gen goals; Design content-to-conversion pathways; Manage and mentor content teams and freelance resources; Build repeatable systems and AI-assisted workflows; Define and own content KPIs (MQLs, SQLs, pipeline influence, CAC); Build tracking and attribution frameworks; Run continuous test-and-optimize cycles; Lead integrated content distribution; Partner with product, sales, and demand gen; Enforce editorial standards; Deliver performance reporting.
Seniority
Senior Manager, hands-on leadership