Senior CRM Lifecycle + Journeys Manager
Core
Owns every triggered lifecycle flow (email, SMS, push, in-app) for UK, Germany, and France, building the automation engine for Quince's retention program.
Role type
Senior Manager, CRM Lifecycle + Journeys
Builds
Automated triggered flows, AI agents for flow management, and localization pipelines for DTC retail.
Domain
DTC Ecommerce / Retail
Deliverable
production ML models
Required skills
Lifecycle/CRM marketing (6+ years), Iterable/ESP hands-on, CDP/Identity resolution, AI agents/LLM workflows, SQL, A/B testing rigour, UK/EU privacy law (GDPR/PECR)
Preferred skills
Experience with Braze/Klaviyo/SFMC, specific AI agent shipping experience
Technologies
Iterable, Segment, mParticle, Hightouch, Census, Looker, BigQuery, Attentive
Responsibilities
Build and launch triggered lifecycle flows (welcome, abandon, win-back, etc.) for UK/DE/FR; Partner with MarTech to ship AI agents; Run statistically sound A/B testing roadmap; Build channel-cost decision logic; Recover signal via app/logged-in routing; Stand up localization pipeline; Maintain CDP quality and integrations.
Seniority
Senior, hands-on IC
