Advanced Analytics Senior Executive, GOC
Core
Quantify marketing initiative success and deliver actionable insights to enable MFG teams to innovate and improve their work.
Role type
Senior Analyst (Marketing Analytics)
Builds
Actionable insights and data-driven recommendations for media measurement initiatives
Domain
Digital Media & Marketing Analytics
Deliverable
dashboards & analysis
Required skills
A/B testing, Matched Market Tests, statistical validation, data cleaning, data quality assurance, data storytelling, project management, Excel, PowerPoint, Google Workspace, Google Ads, Meta Ads, CM360
Preferred skills
Generative AI tools (Gemini, ChatGPT), Programming (R, SQL, Python), Digital media execution (Search, Social, Programmatic), Brand and Direct Response campaign measurement
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